The K-State Way: Improve A Little Bit Every Day

K-State's 'family' ties propelled the team to a 2016 Texas Bowl championship. Photo by Bo Rader, Wichita Eagle

K-State’s ‘family’ ties propelled the team to a 2016 Texas Bowl championship. Photo by Bo Rader, Wichita Eagle

Kansas State (K-State) Coach Bill Snyder did it again. He took a team with little to no expectations – picked 8th in the 10-team Big 12 – along with having the youngest squad in his 25 years with the school and finished fourth in the league, capping the season with a win in the 2016 Texas Bowl. Their 9-4 season marked the 14th time in his 25-year tenure with K-State in which his football team has won 9 or more games. That’s 56 percent of the time; not bad for regular winning percentage, but almost unbelievable for a percentage of winning nearly double-digit games for a quarter of a century.

Fans may also point out that the 2016 team is also the unofficial Texas State Champs, defeating all five Power 5 conference teams they played from the state: Baylor, TCU, Texas, Texas Tech and Texas A&M.

So how does he (and K-State) do it, and what can any company or organization learn from it? The secret is not one at all, but rather very public: 16 Goals for Success:

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16 goals. In our daily world, it may be a lot to remember. But I believe if you focus on one in particular, the rest will follow: Goal No. 4: Improve Every Day. Or as Coach Snyder often says, “Improve just a little bit every day.”

This helps large tasks seem manageable and puts you on a path of continued improvement, constant focus, and relentless determination.

Not sure how you’ll achieve a 365-pecent increase in sales for the year? “Improve just a little bit every day” and aim for only 1 percent per day. By the end of the year, you’ll have met your goal.

How do I even start putting together a strategic plan for 2017? “Improve just a little bit every day” and start with only three objectives you want to accomplish; it will build momentum and likely spur more ideas for a well-developed plan.

How do I keep up with the trends in my industry when new items are developing seemingly every day? “Improve just a little bit every day” and pick one to focus on; you’ll become a specialist on that item, carving out a niche for yourself and your newfound expertise.

While we embark on a new year many will inevitably attempt resolutions to stop something, start something, or try something else. However, focusing on measurable ways of “improving just a little bit every day” will truly show you how far you’ve come and 2017 will be marked as a year of growth and accomplishment instead of possible regret and underachievement.

And while you may not make 16 goals for yourself in the new year, or lead a team to a bowl win, by “improving just a little bit every day” you will accomplish one thing: become a resounding success.

5 Lessons You Can Learn from Upsets

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Photo by Chris Lee, STL Post-Dispatch

 

 

March brings us warmer temperatures, a change in our clocks, and the NCAA basketball tournaments. Each year we see lower-seeded teams upset higher-seeded teams in what can be described as March Mania (that other, more commonly known named is copyrighted, believe it or not).

As most of us watch in amazement at some of the team’s performances, such as a last-ditch three pointer by Wisconsin, there are also some great communications lessons that these teams share that can be used on both the basketball court and in the boardroom. Here are 5 lessons your team can learn from those teams that pull off the classic upsets in the month of March:

  1. Embrace the Moment: Sure, it might be a big stage or much riding on the moment, but instead of cowering at the fear of failure, look at it as a tremendous opportunity. After all, the bigger the risk, the bigger the reward. Especially if you are the underdog, you have nothing to lose other than not giving your best effort.
  2. Remember What Got You There: Now that you’re “at the table,” don’t try to greatly alter your plan or way of doing things. After all, it’s the way you’ve done them which has got you to this point. Plus, this prevents you from having to learn or do something that may be foreign to you when the pressure is at its greatest.
  3. Focus on the Current Task at Hand: A team in the tournament typically needs to win six games in a row to become national champion. But, the task of a six-game winning streak may seem daunting by itself. Instead, focus on the current game or presentation you’re in, then worry about the next one hopefully when it comes. Breaking it down into manageable chunks helps you not only focus on the opportunity, but block out any doubt of the larger, overall goal. Just ask Texas A&M who somehow overcame a 12-point deficit in less than one minute to eventually win in double overtime.
  4. Control What You Can Control: You cannot predict how many turnovers the other team may have or what type of presentations your competition is giving to the prospect. But, you can control your team and what’s included in your offerings. Concentrate on what you do and do it well and let the other guys falter by worrying about you. If you simply just “do your job,” everything else will fall into place.
  5. Believe: If you don’t believe in yourself or your team, then you’ve already lost. Your team as this opportunity or has come this far because they are a great team. If teams didn’t believe, then there wouldn’t be any upsets in the tournament. But the fact that they do, means even a half-court Hail Mary shot has a chance to go in.

The Hoarding Issue at KU and Why It’s Not a Problem

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(Photo by Orlin Wagner, Salina Journal)

There is a hoarding issue in Lawrence, Kan., and specifically within the confines of Allen Fieldhouse. The University of Kansas (KU) men’s basketball team has just clinched a share of their 12th straight Big XII Conference title and a 12th consecutive trophy. Let’s put that into perspective. When KU won the first title in this streak:

  • It began three consecutive, four-year classes to attend KU who would never know life without their men’s team taking home the conference title
  • KU has won consecutive titles four more years than anyone can currently be President of the United States
  • Twitter had yet to be invented
  • Million Dollar Baby won Best Picture and Gwen Stefani’s “Hollaback Girl” was the most downloaded song of the year
  • George W. Bush was sworn in for his second term as US President
  • Gas was around $1.94 per gallon … so I guess some things have stayed the same

This feat trails only UCLA by one year for most all time, in an era where parody in college athletics may be at an all-time high. They also did it this year with arguably the best job done by their future Hall-of-Fame coach, Bill Self. As a blue-blood program, they’ve had All-Americans, staunch rim protectors, and dynamic playmakers. While this year’s team was good, it seemed to lack some of those standout performers in prior years.

But that didn’t matter.

What resulted was the continuation of KU’s hoarding problem in the form of conference trophies.

So what’s the secret? A multitude of things: a combination of KU’s dominance at home (it’s won nearly 40 straight), a raucous home crowd, and hell, maybe even the ghost of Phog Allen himself. But it boils down to an Oklahoma State graduate who was passed over by Missouri … Bill Self.

Each year, the master motivator finds a way to orchestrate the best from each of his players, while executing a delicate balance of tough love tactics. Perhaps the best part is any coach or midday manager can practice some of the same principles Self has seemed to master:

  • Play to Your Team’s Strengths: KU doesn’t have a dominant player this year, so instead, KU focused on its point guards pushing the pace and ball movement throughout the team. In the workplace, solid work by the entire team helps lift the burden of work on any one individual while helping the team accomplish its goals.
  • Expect Greatness: Despite replacing his entire lineup several times during the streak, Self never expected any less from his players than continuing to challenge for the title. Inside office walls, while much may be given to employees (flexible schedules, jeans on Fridays, team outings), much should also be expected … and then their performance should be recognized and rewarded.
  • Press the Right Buttons: Self likes to publicly question his team’s toughness in interviews when the team may have lost one or two games or he feels they’re not playing to their potential. After a shaky three-game stretch a month ago, Self again wondered if his team was “too soft” and they promptly found their form on their way to a 12th straight title. While calling employees soft in the workplace isn’t appropriate for many reasons, tuning it to what motivates each of your employees – regular compliments, tough love, subtle suggestions – is the perfect balance to have your team running on all cylinders.

Universities Miss the Mark Trying to Protect their Brand

KSU
(Photo by Ann Williamson/The Topeka Capital-Journal)

 

Universities have the challenge of constantly being in the risk management business, while trying to promote the education and advancement of its students. In the past week we saw two universities with communication missteps. Kansas State University (K-State) tried to further remind its students how it thinks they should behave at sporting events. The University of Tennessee (UT) attempted to showcase its positive athletic department culture despite being in the midst of a federal lawsuit charging them with a hostile sexual environment.

Both instances involve collegiate athletics; something that inherently stirs passion from fans, students, alumni, and those from opposing schools.

UT(Photo by Randy Sartin/USAToday Sports)

Quick Backgrounds:
K-State:
Required students to sign a sportsmanship pledge at the start of the current school year. They followed this up by banning* the fan-favorite song, Sandstorm at basketball games, due to profane chants that had been heard when playing their in-state rival. Prior to their most recent home-game against the same in-state rival, K-State issued a video, again reminding its students how to act.

UT: All 16 of its varsity coaches held a press-conference without the athletic director (who was out of town) or school president to reassure player (and more directly current and future recruits) that despite current federal lawsuit accusing the school of a hostile sexual environment, that everything is fine.

Why these were missteps:
K-State: There is certainly merit in K-State trying to establish what they deem as good sportsmanship behavior. But:

  • A “sponsorship pledge” and then repeated reminders of “you better be good” is incredibly juvenile. The additional “taking your song away if some of you can’t play nice” and a reminder video before the game were repeated reminders of “we don’t trust you.”
  • If you want a target audience to change their behavior, treat them as adults, instead of cranky 5-year-olds. Or else, they’ll act just like those cranky 5-year-olds and do the opposite of what you want them to do.
  • As it relates to your in-state rival, realize that not everyone is going to extend open and welcoming arms to them at their home games. Just imagine if they tried this at Auburn and Alabama. There are always a few bad apples…when that happens, don’t pretend it’s the whole bunch.

UT: The coaches may have had the right idea of trying to get in front of the story and insert their own narrative into the current message. But:

  • It wasn’t until later in the news conference when the head football coach –whose players were at the center of some of these allegations – finally addressed who matters most by saying, “Our hearts, our thoughts and our prayers go to out to the alleged victims.”
  • These comments should have been at the start of the news conference to express empathy. Your target audience doesn’t care what you know until they know that you care. All 16 coaches should have focused less on how great their culture is and how they have a renewed focus on protecting their student athletes and all students at the University.
  • They lauded the “culture” of the university and departments as the best it’s been, cohesive and united, despite charges that the university “enabled a culture that led to sexual assaults and then administrators influenced the handling of discipline by accused athletes.”
  • While not addressing the lawsuit may have been expected, saying everything is fine when it clearly isn’t causes your audience to roll their eyes in disbelief instead of nodding their heads in agreement with your message.

What they should have done:
K-State: Crafted an open letter to fans at the start of the year by the athletic director welcoming them to the school year, while including these “sportsmanship” parameters about what makes the students and its fans great.

UT: Never held the press conference. Now we’re talking about their misguided message which is the exact opposite of what the coaches hoped to accomplish with their “press conference.”

With these improvements, the schools’ brands can hit the mark instead of seeming misguided.

 

*The school has since reinstated the song and the athletic director thanked students for adhering to the new sponsorship pledge (even as some still did the profane chant, perhaps out of frustration and/or rebellion).